City approves higher bid
November 05, 2013, 6:00 pm by Staff Reports
City of Llano taxpayers will pay more for public notices because City Council members Monday accepted the Llano News as the city’s official publication despite a bid that was higher than that of its competitor, The Llano County Journal.
Both newspapers met state qualifications to publish legal advertising but the Journal’s bid was about 16 percent lower for classified "line ads” and 25 percent lower for other advertising, in addition to other value added products such as free bold face or boxed classifieds.
City Secretary Toni Milam said the city staff recommended theLlano News primarily because the newspaper reported a 3,100 average total circulation weekly and the award was placed on the council’s consent agenda, which required no discussion prior to a vote.
However, when Mayor Pro-Tem Mike Hazel requested the council discuss the issue, Journal Publisher Roy Bode pointed out that the two papers interpreted the city’s request for their "circulation” numbers differently. The News provided the total number of copies printed while theJournal reported the average number of copies sold per week over a one-year period, he explained.
"If the total weekly press run is what the decision was based upon, I respectfully ask the decision be made based on apples to apples and oranges to oranges,” he said.
For the full story, see Wednesday's Llano County Journal.
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